Martin Hsu is an Asian American designer in San Francisco. Martin created SQETCHBOOK to celebrate his love for contemporary graphic and character design inspired pop culture and world mythology.
Marin Hsu is an Asian American artist living and working in San Francisco, CA. He fell in love with drawing at his grandparents' house while growing up in Taiwan. In 1991, Martin moved to the U.S. with his parents due to health reasons that completely changed his life.
Martin graduated with a B.F.A. in Animation from California State University in Fullerton, and worked professionally as a character designer for Nickelodeon and Disney TV Animation. His original creation, Ruby Gloom is now an animated series on Netflix.
Martin's design work has been commissioned by corporations such as Facebook, Google, Amazon, and Saatchi & Saatchi. His illustrations have been published by Viz Media and Abrams NY, and showcased at the Museum of Science, Miami and the Asian Art Museum in San Francisco.
Martin's personal creations include the Asian American Superhero- Dragon Boy. Inspired by his personal story in America, Dragon Boy represents Martin's struggle and transformation from being an immigrant cloaked in Western beliefs to being Asian American seeking a balanced identity; searching and exploring between the vastly different worlds of Taiwan, China and the United States.
Since 2006, Martin’s original artwork has been shown all around the world, including Young Art Taipei in Taiwan, Asia Contemporary in Hong Kong, Hello Kitty Anniversary Exhibition at the Japanese American National Museum in Los Angeles, Disney’s WonderGround Gallery by Disneyland, and on the Google campus.
Martin never lost sight of his roots in the new world. His cultural heritage and family ties remain the biggest influence in his work. Martin hopes to keep traditions alive by telling important stories that remind us of our true selves, and to unite us as one race under the sun.